標題: " meaning that if you want to buy shoes [打印本頁] 作者: gf4rS4Ac1Sa 時間: 2015-11-6 02:14 標題: " meaning that if you want to buy shoes [?] Xinmin Evening News Xinmin large national chain of shoe stores - "Xingshun blessing", actually played Ray boxes advertising: "50 years of age who enter Free!" Yesterday, friends @ Su Luoming upward Beach microblogging (t.xinmin.cn) broke the platform reflected PTZ Road in the Pudong New Area, a "Xingshun blessing" shoe hit the ad seriously hurt the feelings of customers, as people "do not understand" .
Customer accused of "grandstanding"
Reporters saw the head on the way this "Xingshun blessing" shoe store,moncler soldes, but there is a high 2 meters wide and 0.4 meters of light box advertising, top with black characters eye-catching words "50 years of age enter free access" in the "less people "on the words, but also specifically drew a big red flag ban. Below the boxes, then with a small red font marked "Unless you want to honor their elders."
A very ordinary shoe store, why play such advertising? "Is the store merchandise is 50 years of age consumers can not buy it?" The customer said it was obvious "grandstanding", businesses want to use this, "Ray advertisement" propaganda effect.
Professor of sociology at Shanghai University Gu Jun believes that businesses do this kind of advertising, perhaps temporarily due to produce a bit of "visibility", but may lose "reputation." Ray ad likely to cause consumer resentment, have a negative impact on brand image, in the end, I'm afraid,http://www.scshequ.com/forum.php?mod=viewthread&tid=1133&fromuid=730, "throw good money after bad." (Xinmin Evening News? Tu Shi Xinmin reporter trainee reporter Lu Changqing ultra-Bu Chunyan)
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