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Core Tip: ad wrong words, wrong words, ranging from lead to a fine of thousands of first million, while causing serious damage to the corporate image, market collapse. For the ads that appear when an error Recently, a specialized born to do this,Moncler Pas Cher, "Correction company" appeared to Nanning.
"Correction company" appear, whether in accordance with its stated in its philosophy is "demining" mean? Industry insiders do not think so, they said, the existence of such an error correction leakage risks such as design concept, so the business needs Cautious.
Origin: word, fined nearly million
Law student Yang (a pseudonym) is a "correction company,http://wyl21.com/forum.php?mod=viewthread&tid=419725&extra=," the person in charge. Two years ago, an accidental experience, so Yang had created a "correction company," the idea. This year, he will become a reality idea, formally created a "correction company."
Speaking of that experience, Yang Bin remember. At that time, his friend A A specifically for a pharmaceutical company responsible for doing propaganda work. In an outdoor advertising, ignorant of the law of Azerbaijan armor used the "Advertising Law" provisions can not use the language,woolrich outlet online, and afterwards reported by competitors. Thus,polo ralph lauren femme, A Jia not only fined nearly 10,000 yuan, but also lost work of 5,000 yuan monthly salary.
After the incident, the Arab-Israeli armor holding used outdoor advertising alone found Yang. Yang found that, in fact, as long as the correct leaflet a word,http://pp.papaxiong.net/home.php?mod=space&uid=14751&do=blog&quickforward=1&id=513358, from a legal perspective, there is no any flaws of. At this time, unwilling to let Yang Jia 'on the proposal to open a professional "Correction company." Subsequently, a total of Yang Bin and friends, that to open such a "correction company" should have a market.
Thus, Yang began his "soft opening" state, began to give his side a friend correction. One to two to go, Yang found that the potential demand on the market in this regard. November of this year, Yang officially opened a "correction company."
Progress: charge 300 yuan, excluding promotional risk
Set up a "correction company", the Yang quickly received the first single business. A company ready for marketing,http://www.wecome.com.au/forum.php?mod=viewthread&tid=721048, promotional activities, there is a set of lottery sales, where the one-time ordering of their products to over 1,000 yuan, who sent raffle tickets. Activity Settings five awards, including first prize,http://www.wehifi.cn/forum.php?mod=viewthread&tid=1622787, a prize ultra-thin LCD TV (worth 6000 yuan), and in the month against the award to the winners. & Nbsp;
Yang received a promotional program provided by the company after careful review, and soon found its setting on lottery sales do not meet the & nbsp; "Anti-Unfair Competition Law" Article XIII, paragraph III, "with lottery Premium Sales highest award an amount not more than 5000 yuan, "the provisions of the lottery prizes unlawful sales practices. In accordance with the "Anti-Unfair Competition Law" Article 26 provides that if the implementation of the program could be fined 10,tn requin pas cher,000 yuan more than 100,000 yuan. To this end, Yang review comments, suggested that the "value of 6,http://blog.shaoxing.com.cn/forum.php?mod=viewthread&tid=2596619&extra=,000 yuan,http://84835.vhost90.cloudvhost.net/news/html/?730653.html," was changed to "the value of 4999 yuan," while clearly prizes brand, size, model, to ensure that their market value is not higher than 5000 yuan.
"Later, the other party to pay a $ 300 reward for me." Yang told reporters that the current general large companies have professionals responsible advertising, but not necessarily all such persons knowledgeable about the law. At the same time, even if the company has specialized legal counsel will not necessarily experts in advertising-related laws. Thus, with the first single business success & nbsp ;, Yang more firmly their business decisions.
Preview: "Correction company" business, what
According to Yang Bin to provide the "Correction company" advertising, the reporter saw Yang Bin correcting enterprise publishing company for a variety of advertising and corporate promotional program for error correction, correct a problem each charge 100 yuan. However, whether it is published or the introduction of a variety of promotional advertising program, have to go through layers of review, "Correction company" appear as well as its value?
According to Yang Bin's statement that he is going to use the expertise of others, "mine." He told reporters, & nbsp; each ad to get a program, they will follow the relevant national laws in their programs and philosophy of the text a "correction" is not ordinary peg typos or some low-level errors, and these error is often easy to be advertising design staff neglected. He gave reporters cited a simple example: a real estate agent in the absence of audited premise, advance showings car inkjet advertising, the business sector was finally out of 20,000 yuan in fines. He said that such a thing is actually a relatively simple matter, as long as their "Correction company" Look, I know it is illegal, this is the difference between professional and amateur.
Although Yang Binxuan said his corrective action is professional, which can, Yang also admitted that the current correction company and recession, mainly engaged in the business of friends around. 100 yuan, will be able to drain a "land mines", why business is not booming it? In Yang seems, mainly, and present the public has not accepted "Correction company" related. In the other view, not a professional company performs error correction, because you do not see "Correction company" and "advertising proofing" What's the difference, there is a business, says that the error correction is supposed to be advertising producers proofreading program only.
Reminder: Correction risk, transaction is subject Cautious
Nanning an advertising company as a planner Lee told reporters that spend 100 yuan,http://facega.com/apps.php?q=diary&a=detail&did=189068&uid=11050, you can drain the ads in the "land mines", literally speaking, is indeed a very cost-effective, such a correction may be in the process, but there are additional risk.
"Before, I had this experience. I designed a program later, handed over the Internet a 'Correction companies' help for error correction. Can not wait for the other side will come out error correction, a similar design but has been in the provinces appears. "Lee told reporters,http://bbs.0379gou.com/forum.php?mod=viewthread&tid=1568022, an advertisement, first talking about is the idea of a design. However, after the program delivery to "Correction company", there is no guarantee "Correction company" will not sell their designs. Meanwhile, Lee also said that even if the "correction company" able to keep a secret, but in his opinion, advertising would have a lot of time are "walking a fine line" is simply not a layman "Correction company" can understand.
If you really need to design delivery to "Correction company,hogan outlet," Lee believes that, at least, and "Correction company" signed confidentiality agreements and other contracts, not just to design their own good program delivered to the other party. |
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發表於 2015-7-6 14:39:03
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