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[?] Xinmin Evening News Xinmin large national chain of shoe stores - "Xingshun blessing", actually played Ray boxes advertising: "50 years of age who enter Free!" Yesterday, friends @ Su Luoming upward Beach microblogging (t.xinmin.cn) broke the platform reflected PTZ Road in the Pudong New Area, a "Xingshun blessing" shoe hit the ad seriously hurt the feelings of customers, as people "do not understand" .
Customer accused of "grandstanding"
Reporters saw the head on the way this "Xingshun blessing" shoe store,moncler soldes, but there is a high 2 meters wide and 0.4 meters of light box advertising, top with black characters eye-catching words "50 years of age enter free access" in the "less people "on the words, but also specifically drew a big red flag ban. Below the boxes, then with a small red font marked "Unless you want to honor their elders."
A very ordinary shoe store, why play such advertising? "Is the store merchandise is 50 years of age consumers can not buy it?" The customer said it was obvious "grandstanding", businesses want to use this, "Ray advertisement" propaganda effect.
Reporters saw some young people wanted to look into the shoe store,canada goose pas cher, but to see such a slogan,http://www.mt-plan.com/index.php?option=com_contact&Itemid=3, suddenly walked away. "Age discrimination is not that also seriously hurt our feelings! They say the customer is 'God', how to divide by age?"
It is understood that, "Xingshun blessing" for the elderly over 50 years of footwear brands, but such publicity,louboutin pas cher,http://gamsa.net/guestbook/index.php?item/create_form/1, not only did not play effect, and have actually lead to customer resentment.
The store said it was "Advertisers creative"
Yesterday afternoon,http://pogalgraph.px2.jp/cgi-bin/diary/diary.cgi?mode=entry&ym=201003&no=390, the reporter called "Xingshun blessing" East China responsible person, the person said,http://www.marineelectronicsjournal.com/how_to_buy.cgi, do such "ridiculous advertising," the company listened to the views of the advertisers. He said that the ad "50 years of age enter free." This sentence is really wrong, and bottom of the ad, "unless you want to honor their elders," meaning that if you want to buy shoes, honor their elders, you can buy into the store. Because the customer is very offensive,scarpe hogan outlet,http://beer.dramamusicschool.com/item/create_form/11, "Xingshun blessing" to immediately withdraw the text boxes, respect public opinion.
Bo eye but lost the "reputation"
Slogan is the face of the business, it should pass the noble taste of life,http://nariyama.sppd.ne.jp, the right values,barbour paris, but some businesses are to "extraordinary" "Ray," the advertisement,http://www.zhimajietiao.com/forum.php?mod=viewthread&tid=516350&extra=, Bo seeking "fame."
Professor of sociology at Shanghai University Gu Jun believes that businesses do this kind of advertising, perhaps temporarily due to produce a bit of "visibility", but may lose "reputation." Ray ad likely to cause consumer resentment, have a negative impact on brand image, in the end, I'm afraid,http://www.scshequ.com/forum.php?mod=viewthread&tid=1133&fromuid=730, "throw good money after bad." (Xinmin Evening News? Tu Shi Xinmin reporter trainee reporter Lu Changqing ultra-Bu Chunyan)
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發表於 2015-11-6 02:14:52
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