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According to Xinhua and other media recently reported that primary and secondary school throughout Liaoning occasion, size bookstore and stationery stores around the school to seize the opportunity, shelves supplementary book sales hot. Insider exposure supplementary books, "the fastest three days to compile a" full of mistakes, quality is difficult to guarantee. Comics: Ben hook Lin
Earlier this year, popular in the US NBA star Jeremy Lin Chinese popular in the world, he is also our publishing industry is suffering a massive "excessive build." According to the "Hefei Evening News" recently reported that from late March, the domestic Press Release dozen plans to focus Lin's biography, album and successful school books, and these books are mostly not true authors interviewed Jeremy Lin. Wherein one called "Lin! From Harvard to the All-Star "book, eloquent 100,000 words, reportedly only 10 days to finish the author, there is still publishing on the typesetting proofing time.
Follow the trend of the book is not an isolated phenomenon. Last week, the China Youth Daily Social Investigation Center by the title off the network,woolrich sito ufficiale, the public network and Sina China, an online survey of 15,744 people showed that 79.0% of the public pain of the current book publishers to follow suit speculation is serious, of which 27.8% people think that "very serious." Survey, 20.5 percent of respondents were regular books, 49.7% of people sometimes buy books, 27.8% of people rarely buy books.
Why follow the trend of more and more books
Hunan Hengyang citizen Chen Chunfeng pregnant last year when I heard the "good mother than a good teacher," a writing was good,nike roshe run pas cher, so on behalf of the relatives to buy. She found, bought more books on the "Roms" words. Later, when she went to the bookstore to see, and "good mother than a good teacher" name similar to the books there are many kinds, some books are almost identical in layout. Since then, when she was in the habit of buying books - the author, publisher and Layout remember clearly, in order to prevent re-book or buy pirated books follow suit.
Senior curator of books, Beijing publisher salon sponsors Zhang Zhenzhong told reporters that the current domestic publishing industry to follow suit is a serious problem. To tutor books, for example, in recent years,B5LT3NgxQ7, tutor books in the book follow the trend of the problem focused on several major themes Mom education, sex education and education on Harvard. Among them, the mother of education from the "good mother than a good teacher," a book, now available in no less than eight kinds of books to follow suit; sex education from the "poor boy raised, nutrient-rich girl," a book, currently less than 50 kinds of books to follow suit; and Harvard education is derived from the "Harvard family motto," a book, no less than 50 kinds of books to follow suit.
Why book follow the trend of serious problems? Survey, 62.8% of respondents believe that the root cause lies in "Publishing pursuit of profit maximization,Bit4JU9Ko9," 51.2% of people think that is due to the "lack of originality Chinese publishing industry", 46.0 percent of people think the reason is the "general books did not profit, bestseller only make ", 38.5 percent of people think it is because" the publication uneven quality of employees, "36.8% of people think that is due to the" copyright protection system is not perfect, there are easily blurred area "is utilized, 30.5% of people will be attributed to "the current publishing market competition and disorderly," 29.7% of people think that because "Press meet the public appetite."
Han Hao month reviewer noted, the book follow the trend of the most fundamental reason is that profit-driven. Follow the trend of publishing "creation" short, fast shipping and sales, and steady sales,9g9aepRx6w, relatively low risk. Follow the trend in favor of reducing the costs, including publicity, including. For these reasons, published only short-term benefits to follow suit to attract publishers strength is not strong, but also for some stronger publishers Banzhebanyan added to the ranks.
Han Hao month said there was no market demand, one of the best-selling book is also a reason to buy the hot part of the reader keen. The survey also showed that 77.7 percent of respondents said they would follow the trend to buy the book.
Editor, deputy director of China Society of Professional Education Committee, Information Management School of Wuhan University professor and doctoral tutor early purple Luo believes that the book publishing system to follow suit problem is the result of social environment, publishers tripartite action.
"First, the mentality of today's society, people Fuzao, many people do not want to stop and scholarship, and engage originality; secondly, changing the publishing house management system and operation mechanism of economic pressures faced by publishing companies and employees increased, many publishers in order to complete the economic Indicators initiative embarked on a path blindly follow the trend; In addition,bXz46T86J1, many of the current publishing practitioners lack knowledge and ability required for publication planning, especially the lack of innovative thinking, they can only passively follow suit, "said Luo purple early.
Intellectual Property Institute of Renmin University of China Liu Chuntian Dean has said China's current copyright protection efforts is not enough, also contributed to the book follow the trend of a growing problem of important reasons. Existing copyright protection exists a gray area likely to be utilized within the scope of copyright protection alone is not the title of it, so the title is similar or identical generally not illegal. Moreover, even if the current layout of the book is copyrighted, but the presence of the victim difficult issues such as the burden of proof in claims-out.
Public voted the most trusted publishers, People's Literature Publishing House topped
A book which will bring problems intensified follow suit? Survey respondents preferred "reader books will be disappointed, even disgusted" (56.8%), followed by "publishing market will lead to unhealthy competition" (47.3%), ranked third in the "Reducing readers Press Trust "(47.2%).
Others include "In the information age, the books will be more difficult to survive" (47.0 percent), "reduce the enthusiasm of the original books" (45.7%) (42.9%), "resulting in fewer and fewer classic books."
"Suit is a book publishing industry a huge waste of resources." Zhang Zhenzhong pointed out that in the late works are often added to suit poor earnings, and finally end up piled in stacks, waiting to be sold at two dollars a fate.
Luo Zi said early,moncler outlet, the book will not only follow the trend of the phenomenon intensified influence the content of the publishing industry innovation and reduce the quality of publishing products, seriously affecting the efficiency of the realization of the publication, the reader will be unable to meet the diverse cultural needs, reduce the social impact of publishing activities.
"Follow the trend of publishing culture not only damage the image of the publishing industry, so the publishing industry into a culture can not even done fast cottage industries will eventually allow readers to lose faith in traditional publishing." Han Hao month pointed out that if the traditional publishing can not exploit the advantages of publishing rigorous attitude, high-quality text, leading creative planning, long-term experience and a huge publishing writers resources, fell to follow suit swirl published in the current paper-based books on survival in this difficult period, will only make all the more disappointing to traditional publishers,6p42ONj7I9, thus further away from paper books.
Survey shows that 42.9 percent of respondents nowadays when the books will pick Press; 63.2% of people admitted that the current trusted publishers is not much.
In the given country's leading publishing houses, there is no public confidence rate of a publishing house of more than 50.0%. Specifically, the top five are "People's Literature Publishing House" (47.0 percent),Da6E7VeJn6, "Sanlian" (37.5 percent), "Tsinghua University Press" (35.2 percent), "Commercial Press" (34.8 %), "Peking University Press' (31.2%).
Others include "Renmin University of China Press" (28.0 percent), "Zhonghua" (20.4%), the "People Post Press" (19.5%), "Shanghai Translation Publishing House" (17.1%), "Phoenix Publishing & Media group "(11.0%)," Writers Publishing House "(10.6%)," Changjiang Literature and Art Publishing "(8.8 percent),piumini woolrich," Guangxi Normal University Press "(7.9%),50cIKzX2Gn," Huaxia Publishing House "(7.7%) and "CITIC Publishing House" (6.3 percent). Among them, 6.5 percent said they do not trust all publishers.
Culture is the root of the publication, there is no culture without a soul equal to book
How can we reduce the book follow suit? Survey, 57.4 percent of respondents want to improve the existing copyright protection laws and regulations; 46.4% of people suggested that the relevant departments to intensify supervision; 44.9% of people will appeal to publishers' content is king, the original first "in the first place.
Other suggestions respondents include "the publishing industry to strengthen guidance and oversight within the organization" (43.8%),7057yYozK4, "improve the quality of the publication of employees" (37.2 percent), "to follow suit shoddy books, the reader is given to resist" (32.3 percent) "raise public appreciation" (28.8 percent).
Zhang Zhenzhong said that when shoddy suit book reached a critical point, follow the trend of the market will get punished, follow the trend of behavior can also be terminated. Therefore, the current publishing market without too much intervention, but the need for appropriate guidance, in particular,canada goose femme, the Government should improve relevant laws and regulations, detailed definition of "with" standards and rules to prevent and punish "me publication of" excessive misconduct.
Zhang Zhenzhong recommend publishing industry should form their own innovation culture, innovation and pride. Each publishing unit should develop scientific publishing planning, defining "follow the trend book" ratio of the number of publishing, and enhance innovation capability. In addition to personnel responsible for publishing Enhancing basic skills, but also improve their knowledge structure, from the "professional" editor to "heterozygous" Editing changes.
"Impetuous wind of the publication can not be long." Well-known writer Li Mingsheng think that every book publishing professionals should learn to stick to business ethics in the face of money and the bottom line, with a long-term vision to do more vitality books. "The book is to-human transmission. It is not a flash in the pan, not a thing of the past, but not short-lived waste. Publishing industry to be fair to the reader, worthy of posterity!"
"For the publication, the economy is only a means, culture is the goal." Chinese publishing industry senior Liu Gao believes that the key lies in the content of the publishing industry, the foundation of that culture. Culture is the root of publication, the publication of life, there is no culture of books, equal to body without a soul.
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發表於 2015-11-9 22:45:43
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