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Yangcheng Evening News reporter Wang Pu
Recently, the Affiliated Hospital of Guangdong, a college, a doctor in the micro-Bo said: "The hospital security arrested and brought into the hospital market reward medical representatives, pharmaceutical representatives each caught once effective contact with the doctor, the security 1000 yuan reward."
Reporters on the 24th from the hospital learned that true! There are readers to reflect, to a hospital in Guangzhou reward of 5,000 yuan.
How the medical representatives, the security is to be arrested?
There are medical representatives believe that excessive competition in the pharmaceutical market is undeniable, their various interests to buy doctor to indiscriminate medicine, more drugs,http://kuze.tsukaeru.jp, and push up drug prices, earn huge profits phenomenon, but not because they think there is a problem , and then in a "thief" approach to medical representatives, real or imagined, "anti-fire security medical representatives."
Doctor: Drug necessary to promote the use of feedback have to communicate
Yangcheng Evening News reporter on the 25th came to Guangzhou many hospitals interview, an unnamed doctor said that contacts with pharmaceutical representatives is likely to be notified, for which she is helpless: "Many highly qualified medical representatives can give Doctors provide new knowledge and new information. Some pharmaceutical representatives or graduate degree, some medical standards even on some doctors. "
In fact, the medical representatives of the profession in a foreign country for more than 40 years of history, overall is a decent job. Because its core mission is "to pass drug information collecting clinical feedback", the industry was seen as a bridge between home and hospital laboratories, between doctors. The occupation is the late 80's by foreign pharmaceutical companies to introduce China. But the "medical representatives" of the word but slowly change the taste,air max outlet online italia, became the briber, a high drug prices push hands.
Another Dr. Zhou Xing said: "The country has more than two million medical representative and the current chaos in the pharmaceutical medical representatives of non-responsibility, regulate their behavior and eliminate drug rebate, the key by the government and medical representatives are legal career,air jordan femme, whatever. Any unit who has the right to intervene if their illegal work, it should be treated according to relevant laws and regulations, the use of posted notices 'No Entry medical representatives' way, only contempt for human dignity, in the long run does not help. "
Pharmacokinetics: not necessarily all doctors willing to open expensive drugs
It is said that pharmaceutical representatives can not do without a doctor, and the doctor who is also inseparable from pharmaceutical representatives.
Fung any medical representative more than ten years, is now a regional manager. He believes that "medical representatives is from the hospital and pharmaceutical recent occupation. The right drug to recommend to the hospital, the inappropriate drugs back to the pharmaceutical companies." If the advent of new drugs, pharmaceutical representatives to the hospital referral, after which they tracking new drugs for doctors to deepen understanding, which is to promote the role of medical representatives.
"The introduction and promotion of pharmaceutical products must be medical representatives also have medical equipment to the hospital to promote medical representative, we need to introduce some of the basic hospital equipment which disease is more appropriate,hogan outlet milano, and more secure."
He does not deny that there is kickback phenomenon in the promotion, "These rebates can also be said to be the doctor's gray income." He believes that now some doctors revenue 60 percent from a variety of medicines, check the gray income. "A cancer patient a course of treatment takes about treatment costs than forty thousand yuan, of which 30 per cent market operation, 5% bonus to medical representatives, and prescribing doctors can get 4000 yuan referral fee."
But give rebate is "helpless", "when the same drug have dozens or even hundreds of production, the role of doctors and hospitals is very large, that the pen who writes medicine, medicine is who Buy doctors Who will do, why buy your? Of course, rely on medical representatives promoted. "It is because of kickbacks, some doctors prescribe expensive drugs will have a" power. "
"In fact, it would not all doctors willing to open expensive drugs, some departments certain amount a month to complete the task index of proportion before drug income is 70-90%, now 50%. The doctor can only choose expensive medicine, if by the state that more than 500 kinds of essential drugs, the task can be completed, so doctors are also very contradictory. "
In his view, the hospital net service revenue smaller proportion,nike air max pas cher, while state funding and a serious shortage, some hospitals only 20% of the annual financial allocation,http://fashion-news.doorblog.jp, the hospital mainly rely on drug sales, to compensate for the lack of treatment services revenue.
Another medical representative believes that every business will have problems, but can not because there is a problem, then with a kind of "thief" approach to medical representatives. She denied that pharmaceutical representatives or contact with pharmaceutical manufacturers and doctors pushing up drug prices,http://www.yohshomei.com/cgi-bin/Mini/ibbsm.cgi?res=1, "Many countries have set drug prices is a good price."
Why pharmacokinetics into a "street rat"?
Reason: professional orientation vague,http://www.yiliangren.com/home.php?mod=spacecp&ac=blog&blogid=, lack of access management
For a long time, in Guangzhou hospitals, hotels, hotel conference center figure common to medical representatives, they dressed, each hand holding a bag almost certainly, to keep the package of drugs, medical equipment out promotional materials Sometimes it may be a hotel of product launches invitations. They departments, ward around, we went to see the doctor objectives cotton, seized the opportunity handed him a business card or promotional materials ......
It is understood that "medical representatives accreditation" system already exists in many countries. Britain, France, Italy, USA, Japan, the Philippines, Singapore, Indonesia, Taiwan and Hong Kong as well as China, though the English name is not exactly the same, but have set up a similar "medical representative accreditation" system, some history is still relatively long, the certification system is also more complete.
Medical representative in the late 1980s by the introduction of the first Chinese foreign pharmaceutical companies, responsibility is to explain the effectiveness and use of drugs to the clinicians, rather than sell drugs. But in fact, due to medical representatives is basically calculated based on product sales revenue, so as to pursue the interests of the people's impression, pharmaceutical representatives who sell drugs and to become specialized doctors to provide "kickbacks" of a group.
In pharmaceuticals, medical materials, equipment procurement and equipment can be seen in the shadow of medical representatives, some people use the rebates, commission, gifts,tn pas cher, sponsor conferences, travel, payment of tuition, fees, speaking a variety of commercial bribery in pharmaceutical products in order to Hospital "shelves," the doctor "sell" out, it is these people disrupted the medical order, resulting in increasingly bad reputation pharmaceutical representatives.
Third Session of the Eleventh CPPCC National Committee, the CPPCC National Committee members, Beijing Union Medical College Hospital, Professor submitted a "Proposal for pharmaceutical representatives in the professional management" to the General Assembly,http://repository.tku.ac.jp, recommended that the relevant departments as soon as the medical representatives of Human Resources and Social Security, etc.,http://mizu-masa.sakura.ne.jp/yokkaichi/movie/sunbbs2/sunbbs.cgi?mode=form&no=2025&page="""., as a new career, included in the "People's Republic of China occupation ceremony" to establish access, registration, licensing system, a clear medical representatives occupation definitions, terms of reference, access standards, codes of conduct, rights protection,http://www13.plala.or.jp/white_roots/gwbbs/gwbbs.cgi, etc., will be incorporated into occupational medical representatives management.
Lawyer Views:
Pharmacokinetics commercial bribery sentencing is too light
In China,http://head.as.wakwak.ne.jp, pharmaceutical representatives is not a country officially recognized occupation, there is no unified access and management system, lead to professional standards and functions of medical representatives blurred; uneven quality of medical representatives; various pharmaceutical companies for the hire promotion of medicines medical representatives also have different requirements. These have led to many problems in the medical representatives during practice, as they work through the promotion and sale of counterfeit drugs, engage in commercial bribery, and interference disturb the market order drugs doctors medication, resulting in adverse effects.
The penalty for violations of medical representatives, Guangzhou lawyer Xu Gang believes that the current medical representatives of commercial bribery sentencing too light, according to the relevant provisions of the Companies Act, the Penal Code fifty thousand yuan bribe business staff was held criminally responsible.
(Original title: Doctor pharmacokinetics opt innocence) |
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