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The next five years China's luxury goods market is expected to reach $ 14.6 billion global first
Wealthy people become the subject of & mdash; & mdash;
China's affluent consumers most probably less than 45 years old
The next five years, China's luxury goods market is expected to reach $ 14.6 billion, accounting for the top global luxury spending.
This afternoon, the Chinese Academy of Social Sciences and other units jointly issued the 2010 "Business Blue Book" in Beijing, the reporter learned from the above information.
Blue Book noted that the end of last year,hogan scarpe, China's total consumption of luxury goods has increased to $ 9.4 billion, for the first time surpassed the United States, second only to spending shared top spot in Japan.
Blue Book also pointed out that China's wealthy consumers generally younger than foreign affluent consumer group, eight in 45 years or less.
Experts believe that China has become a luxury consumer, will lead to a growing gap between rich and poor, society inevitably differentiate into different classes, and this is unfavorable. In addition,woolrich uomo parka, most wealthy people live a life of luxury, which will make the age of high-end consumer groups is overall low.
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trend
Not as good as we Americans consumption of luxury goods
"Business Blue Book" that, according to the World Luxury Association report, as of December 2009,hogan scarpe interactive donna, China's total consumption of luxury goods has increased to 9.4 billion US dollars, the global share of 27.5%.
China for the first time surpassed the US to become the world's second largest consumer of luxury goods after Japan shared top spot,louis vuitton lunette de soleil.
The next 5 years, the Chinese luxury goods market will reach 14.6 billion US dollars, accounting for the top global luxury spending.
World Luxury Association also expects China's total consumption of luxury goods will reach 200 billion yuan in 2010,running asics; China's luxury consumption will account for 32% of global market share in 2015.
Blue Book introduced by the financial crisis, the global luxury goods sales is slowing down. Known consulting firm Bain estimates that in 2009 the global luxury goods sales fell about 8 percent to $ 230 billion.
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Specifically, Europe, Japan and US sales were down 8%, 10% and 16%. China's sales growth amounted to 12%.
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Social differentiation gradually a large population base
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Blue Book noted that the financial crisis on the Chinese luxury goods sales relatively minor impact. This is the core reason for the surge in China's luxury spending.
Consumer research experts in the field of sociology, social Beigong Associate Professor Zhao Weihua pointed out that China does have some people already rich. China's large population, relatively rich groups also relatively large, compared to Japan, there is a certain relationship with the population base.
Zhao Weihua said that China has become a luxury consumer,louboutin chaussures, indicating some people get rich first, but most people are still very poor, which also shows the gap between rich and poor is very big country. On the one hand is the top consumer of the rich, on the other hand is the workers, peasants and other middle and lower classes.
Zhao Weihua said that in such a large social framework to become a luxury consumer, will lead to a growing gap between rich and poor,hogan interactive shop online, increased consumption of luxury goods.
Objectively speaking, the community has been divided into different classes. Higher levels of conspicuous consumption, reconstruct status through consumption, on par with the world-class level.
Zhao Weihua said, which makes our society increasingly divided between rich and poor.
Zhao Weihua said that most people in poor circumstances, excessive consumption will bring demonstration effect,acheter louboutin, making the whole society desire consumption expansion, so everyone wants this lifestyle. Such a result is not conducive to the lower middle class people.
Feature
Eighty percent of young wealthy young
Blue Book points out that China's wealthy consumers generally younger than foreign affluent consumer base. McKinsey 2008 report noted that about 80% of China's affluent consumer who at 45 years of age, while in the United States and Japan, the proportion was 30% and 19%.
"2009 Hurun Wealth Report" pointed out that China has more than 100 million yuan of assets of HNWIs average age of 43 years, more than ten million yuan assets of HNWIs average age is 39 years old.
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In addition, & ldquo; 80 after & rdquo; consumer group is also of concern, including some wealthy people of their consumers and young entrepreneurs,moncler uomo, higher awareness of luxury and spending power.
Blue Book noted that under China Brand Strategy Association report, China's luxury consumer groups dominated by men, young entrepreneurs, business people and stars are important customers. These conditions significantly different overseas markets.
In addition,hogan uomo outlet, the brand is also a key consideration for consumers; in all measurable standards, & ldquo; brand & rdquo; most importantly,ed hardy bracelets, & ldquo; brand history & rdquo; followed.
China's relatively affluent consumers trust foreign luxury brands, but because of their history generally less awareness of luxury brands, conspicuous consumption was still evident. Some of the public perception of the luxury brand and logo more prominent commodity more popular in the Chinese market.
World Luxury Association statistics, Chinese people's most popular brand
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Reading
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Liu Cheng Fu II luxury high consumption
The media has for the second generation of more than 200 entrepreneurs conducted a survey and found that at least 60% of the & ldquo; Fu II & rdquo; lived a luxurious life of high consumption.
They rely on the generation of financial resources, just be satisfied with a good car, live in luxury, obsessed with luxury consumption, born rich, make them tolerance and understanding not by much gratitude for diligent practice and save quite enough .
Zhao Weihua pointed out that consumption is reflected in lifestyle, people get rich first can be high consumption, not only in China,chaussure louboutin femme, in Europe, too early.
She said that in a period of social change, conspicuous consumption is a very common phenomenon, rich second high consumption is a natural phenomenon,asics gt 2000 femme, is a way of life, high consumption beyond reproach.
She said that high consumption is not a problem, but it is important to get rich first class this should be how to deal with wealth and treat others and society, what kind of society should bear the responsibility.
She also suggested that resources are limited, and advocate sustainable consumption patterns, against wasteful consumption.
Text / reporter Wang Yongsheng
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發表於 2015-12-27 03:24:27
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